NetApp creates innovative storage and data management
solutions that help accelerate business breakthroughs and deliver outstanding
cost efficiency. Our dedication to principles of simplicity, innovation, and
customer success has made us one of the fastest-growing storage and data
management providers today.
Customers around the world choose us for our “go beyond”
approach and broad portfolio of solutions for business applications, storage
for virtual servers, disk-to-disk backup, and more. Our solutions provide
nonstop availability of critical business data and simplify business
processes so you can deploy new capabilities with confidence and get to
revenue faster than ever before.
You can rely on our industry-leading solutions to lower
the cost of protecting your data, business, and reputation. We bring together
the industry’s best partners and technology to deliver services that help you
maximize what you are getting from your infrastructure.
Job Title: Marketing Manager Middle East, Eastern Europe and
Africa Business Card Title / Posting Title: Marketing Manager
Middle East, Eastern Europe and Africa
Job Summary As a Marketing Manager you work individually and as
part of a dynamic team that plans and implements projects that support the
marketing function. The primary intent of the role is to help the business
increase product adoption for current customers and also position the
business for growth by entering new market segments. You recommend strategy
and develop detailed marketing plans that are consistent with product line
objectives.
Essential Functions:As a Marketing Manager you participate on one or more
of the following areas that support marketing initiatives:
Sales Analysis:
- Detailed business assessment by product and customer
type
- Sales pipeline analysis for forecasting
- Develop and conduct surveys for customer needs and
satisfaction from existing products
Market Analysis:- Identify business opportunities through market
assessment
- Market sizing and segmentation
- Collect and analyze data to evaluate existing and
potential product and service markets
- Identify and monitor competitors
- Track general business indicators, including market
share, and competitor's marketing and sales program activities
Outbound Marketing:- Develop marketing promotions, installed base programs
- Demand generation
- Increase product adoption at top accounts
- Tradeshows/event
- Logistics planning and coordination for events, trade
shows and sales meetings, including booth scheduling and shipping; may
staff events
- Marketing collateral coordination
- Premium ordering and shipping
Teamwork/interaction:- Work closely with executive staff and product teams
- Maintain close relationships with corporate marketing
teams
- Point of contact for internal customers initiating
work within the department or checking the status of jobs already in
progress.
- Work in collaboration with sales, sales support,
product development and other cross-functional teams to develop marking programs
to ensure continuity in product offerings
Communication/Presentation:- Create reports and presentations
- Deliver presentations to multi-level of internal
employees and external customers
- Present research results to business leaders
- Support public relations through researching, writing
and editing press releases
- Coordinate website content and development with
cross-functional teams
General:- Tracking invoices and receipts against budget
- Prepare marketing activity reports
- Create timelines and dashboards
- Recommend marketing activities and create marketing
plans including estimating costs and managing project to completion
- Track marketing campaigns to evaluate results and
provide recommendations for future marketing promotions
- Reporting for marketing director and finance
department on fiscal status
- Develop business plans and product positioning in the
marketplace including pricing strategies, product specifications,
catalogues, sell-sheets, training aids, web presence and promotional events
- Identify and maintain relationships with product
partners, third party vendors, etc
Job Requirements - Excellent verbal and written communications skills;
presentation, customer service, business, and negotiation skills.
- Strong analytical skills and ability to work both
independently and on cross functional teams.
- Ability to build strong working relationships across
all levels of the organization, including remote areas.
- Marketing experience in the technology industry.
- Ability to function well in a fast-paced, dynamic
environment with competing priorities.
- Broad understanding of NetApp's products and services
technologies/concepts in a distributed environment.
Responsibility and Interaction:
Responsibility: - The tasks this individual is responsible are often
unstructured and the issues addressed are less defined requiring new
perspectives and creative approaches.
- This individual will apply attained experiences and
knowledge in solving problems that are complex in scope requiring in-depth
evaluation.
- Demonstrate good judgment in solving problems as well
as identifying problems in advance, and proposing solutions.
Interaction: - This individual must work effectively with Staff to
Vice President level employees within the function, across functions and
with external parties.
- Limited supervision and direction is provided, as
this individual can operate and drive results and set priorities
independently.
- The ideal candidate will be a proactive contributor
and subject matter expert.
- To be successful, this individual must demonstrate
favorable results through regular leadership and influencing others.
Education & Experience:- A minimum of 8 years of experience is required; 9 to
11 years of experience is preferred.
- A Bachelor of Arts of Science Degree is required, or
equivalent experience.
- Demonstrated ability to have completed multiple,
complex technical projects.
How to Apply
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